"The properties that defined graphic design’s role and function, the ‘terms of service’ of design, are changing. We are no longer always working for the same clients for our entire lives - we cannot be sure that we even have clients. People often think with Metahaven that we’re presenting this lofty idea of graphic design - you should just do your own projects and not care about clients. Actually, it’s the other way around: we are extremely aware of the realities of the contemporary design workplace.
Our views are slightly political, slightly dystopian. Our attempt has always been to create work with people and for people who wouldn’t normally reach out to graphic designers. Historically, graphic design has never been so much about itself. At its better moments, it has tried to create a better relationship with the world. That is something that can no onger be presupposed. […] The circdumstances that defined iconic design as an act of mediation, organization, and identity are still important, but they aren’t so much what people are dealing with anymore.”